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Luxury Meets Culture: Centara Ubon, Thailand’s Ultimate Lifestyle Hub, Opens its Doors!

Central Pattana plc, the leading real estate developer in Thailand and operator of Central shopping centers, is expanding its hotel business with the launch of Centara Ubon. This luxury hotel serves as a lifestyle hub in southern Isan, attracting families, couples, and business travelers for various purposes. Developed by Central Pattana plc and managed by Centara Hotels & Resorts, Centara Ubon is ready to cater to a diverse range of tourists.

The company continues to expand its mixed-use projects, such as the recent successful project, “Central Korat”, the largest mixed-use project in the Northeast. Its latest mixed-use project, “Central Ubon”, aims to be the center of life in the southern Isan region, boosting its economy and tourism sector. The project includes Central Ubon Shopping Centre, ESCENT Condo, and the newly opened “Centara Ubon Hotel”. Centara Hotel Ayutthaya is also planned for October 2023, which will bring the number of hotels in operation across the three brands, Centara, Centara One, and GO! Hotel, to 10 with more than 1,600 rooms.

Mr. Phoom Chirathivat, Head of Hotel Property at Central Pattana plc, said, “Centara Ubon Hotel is designed to be the best hotel in Ubon Ratchathani province, offering comprehensive services to cater to every lifestyle of travelers. Our hotel rooms feature day beds that accommodate up to three people, and the ‘House of Kin’ restaurant offers all-day dining options for families, combining local ingredients with premium products. Additionally, we have GODFATHER coffee shop and ‘TEENS OF THAILAND’ bar, hoping to elevate the local economy and tourism while creating happiness for travelers in Ubon Ratchathani and neighboring provinces.”

Ms. Surang Jirattigalachote, Head of Hotel Development at Central Pattana plc, added, “We are committed to making Centara Ubon Hotel the top destination in Ubon Ratchathani province and the center of southern Isan. Our goal is to showcase the local identity of the region through various designs and artwork found throughout the hotel. By employing people from the province and incorporating local materials and elements, we aim to support the economy and tourism industry.”

Centara Ubon is an all-in-one destination catering to the needs of leisure and business travelers, featuring a convenient location near the Central Ubon shopping center, stylish accommodations, comprehensive facilities, and unique dining and drinking experiences. It also offers a versatile event space, including three meeting rooms and a grand ballroom, making it the perfect venue for weddings, meetings, and other special occasions.

The design concept of Centara Ubon blends the unique elements of Ubon and Isan culture, form its red brick architecture to the locally-sourced art and handicrafts. Visitors can experience the rich art, culture, and identity of the region through numerous installations, such as the Khong, Chi, and Mun river flow pattern installation, the handwoven cloth collage, and the Buddhist Lent candle art display, among others.

Exclusive promotional offers and room reservations for Centara Ubon are available on the website: or by phone at 045-319-556. For The1 members, additional benefits include the ability to earn and redeem points throughout Central shopping centers and participating partners. Learn more about The1 membership at

Central Pattana’s five-year investment plan (2023-2027) aims to develop over 37 hotels across Thailand, enhancing the economy and tourism industry for both business and leisure travelers. These hotels will be developed under three main brands: Centara (Upscale Hotel), Centara One (Lifestyle Midscale Hotel), and GO! Hotel (Premium Budget Hotel). As part of Thailand’s leading hotel chain, Centara Ubon Hotel represents the continued growth and dedication to sustainability of Central Pattana plc and Centara Hotels and Resorts.

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