Ever wondered what happens when the precision and elegance of Japanese watchmaking meet the vibrant creativity of Thai craftsmanship? The result is nothing short of spectacular! Recently, Orient marked the extraordinary milestone of its acclaimed “Made in Thailand” initiative with an event as dazzling as their timepieces, held at the EPSON Thailand (EPTH) factory in picturesque Chachoengsao province. It was November 28, 2024, a day that welcomed key figures, media luminaries, and esteemed partners to celebrate Thailand’s invaluable contribution to the global triumph of Orient and Orient Star watches.
The EPTH factory, a cornerstone of Orient’s ambitious project, represents a pioneering venture that began watch production in 2019. Spanning a considerable 48,804 square meters, this facility upholds the meticulous standards synonymous with its Japanese origins. Establishing a production line in Thailand was a confident and strategic move by EPSON, drawn to the country’s robust logistics, rich resources, and adept workforce.
Each EPTH staff member undergoes extensive training programs, blending rigorous quality control with practical, hands-on learning. This ensures that every watch emanating from this facility embodies the synchronization of Japanese precision and Thai artistry. Sporting the proud “Made in Thailand” mark, these watches stand as a testament to unmatched global standards powered by local expertise.
The event was masterfully guided by a lineup of Orient executives, including Ms. Varaporn Tantivongsakij, Mr. Yudthapol Tantivongsakij, and the notable Mr. Masashi Hayashi from Seiko Epson Corporation. As the guests embarked on an immersive factory tour, they witnessed firsthand the intricate workings behind each Orient timepiece, particularly the celebrated automatic models that echo Orient’s commitment to quality and craftsmanship.
The evening unfolded further with a grand gala aptly named “Pride of Thai, Proud to Be Orient.” Here, the spotlight fell on the brand’s ceaseless innovation. The audience, including distinguished guest Dr. Pramote Rienjaroensuk, marveled at signature collections like Bambino, Sun & Moon, and the robust Diver Design.
The highlight of the celebrations was the introduction of an exquisite addition to Orient’s repertoire: the Limited Edition Bambino watch, a heartfelt tribute to Thailand. Limited to just 500 individually numbered pieces, this watch encapsulates the spirit of Thai artistry.
Each watch proudly features:
- Copper Sunburst Dial: A design choice echoing Thailand’s radiant sunrises and the warm hues of Thai tea.
- 38mm Case: An ageless design perfectly suited for both men and women, presenting a second sub-dial at 6 o’clock, elegantly mimicking the shimmer of water.
- Interchangeable Straps: Creativity meets convenience with a set offering both a nubuck leather strap and a chic steel bracelet, accompanied by tools for easy change.
- Intricate Engravings: Every timepiece carries the engraved “Pride of Thailand” emblem alongside the inspiring motto “A NEW MILESTONE OF QUALITY DEFINITION” on its case back.
With a price tag of THB 13,800, the Pride of Thailand Limited Edition Bambino is available for eager collectors and enthusiasts to pre-order at Orient showrooms, authorised retailers, and through the Orient Watch Thailand Forum on Facebook.
Relocating the full production to Thailand signifies more than Orient’s trust in the country’s manufacturing prowess. It’s an investment in elevating the country’s watchmaking legacy, ensuring each timepiece, from movement assembly to final polish, meets exacting global standards. This initiative also uplifts Thai workers, honing their skills in the sophisticated art of automatic watchmaking.
Globally, Orient’s narrative is one of success as it marries SEIKO EPSON’s Japanese innovation with Thai craftsmanship. Distributed throughout Thailand by United Krungthong Trading Co., Ltd., Orient watches grace major department stores and authorized retailers, delivering luxury accessible both locally and internationally.
Through the “Made in Thailand” initiative, Orient spotlights its unwavering devotion to quality, sustainability, and fostering Thai talent in crafting world-class timepieces. This is more than a business endeavor; it’s a heartening celebration of the symphony between two cultures, creating timeless art that beats to the rhythm of precision and passion.
It’s amazing to see such a significant investment in Thai craftsmanship! I think this is a great boost for local talent.
I agree, Anna. Local artisans have so much potential that’s often overlooked. This could open new doors for them.
As a Thai citizen, I couldn’t be prouder. The blend of Japanese precision with our artistry is a winning combination!
Yes! And it puts Thailand on the global map for quality watchmaking!
I wonder if Orient’s quality will remain the same though. Sometimes moving production changes things.
Isn’t this just another way for big companies to capitalize on cheap labor in developing countries?
You have a point, Sammy. But if it improves local economies and skills, maybe it’s a win-win?
While that’s often true, let’s not dismiss the opportunities for local growth this provides.
THB 13,800 seems like a steal for such a unique watch! Might consider adding it to my collection.
Are we sure that handcrafted label isn’t just a marketing gimmick?
It’s possible, Sue. Marketing often oversells, but some companies do genuinely invest in quality.
Orient has a good reputation for quality. I doubt they’d risk it with gimmicks.
I can’t believe they’re only making 500 of the Limited Edition Bambino. Collectors everywhere will fight for them.
Exactly, Jake! Exclusivity increases value. I hope I can get one in time.
What a fantastic way to showcase Thailand’s cultural richness. Those engravings sound special!
This is a milestone not just for Orient, but for Thailand’s integration into the global luxury market.
This kind of investment could transform the local economy of Chachoengsao, hopefully for the better.
I hope so too, but let’s see how much of the profit stays in Thailand versus going back to Japan.
Japanese watchmaking precision with Thai creativity is a killer combo. I can feel the luxury vibes!
Is it just me, or does the article seem like an advertisement more than news?
It’s definitely promotional, but isn’t that what press releases are for?
Epson and Orient working together might bring a technological edge that’s unheard of in traditional watchmaking.
The copper sunburst dial sounds gorgeous. It captures a bit of Thailand’s essence in every watch!
Agreed! It’s like a little piece of art you can wear.
Isn’t this ‘Pride of Thai, Proud to Be Orient’ event just a way to inflate prices by storytelling?
Never thought I’d see foreign countries making what used to be strictly ‘Made in Japan’. It’s a new era!
Historically, Japanese watches dominated the market with their tech. Now, collaborating globally is part of evolving.
In the grand scope, is this really about craftsmanship, or just corporate experimentation?
I’m just here for the watches! Can’t wait to see if these will be collector’s items in the future.