Amid the bustling energy of Thaifex-Anuga Asia 2025, the Peruvian food pavilion stands as a vivid testament to the tantalizing delights of Peru. Hosted at the impressive Impact Arena in Muang Thong Thani, this culinary showcase has been a delightful convergence point for food enthusiasts and trade aficionados alike. But don’t just think of it as a simple food exhibit—this pavilion is a jubilant celebration of Peru’s rich epicurean heritage and its promising trade future with Thailand.
Since setting up shop on May 27, the pavilion has been a whirlwind of exciting aromas and colorful sights, proudly displaying an array of Peruvian foods and beverages that could make anyone’s taste buds tingle with anticipation. This is much more than a feast; it’s a strategic initiative aimed at deepening economic ties between these two unique lands through the art of culinary diplomacy.
Erick Aponte, the charismatic director of PROMPERÚ ASEAN, enthusiastically shared the pavilion’s mission to ambitiously amplify trade engagements. “Thaifex has always been a bounteous harvest for us,” he said, exuding infectious confidence. “We’ve previously harvested about five billion US dollars per event in sales—and this year, we’re optimistic for even bumper figures ranging from 5 to 8 billion dollars. We’ve got new delights on the menu too, including some top-notch frozen delicacies making their grand debut!” It’s not just food for the belly; it’s food that charts the course of international commerce.
Venturing deeper into the pavilion, visitors encounter an enticing array of cacao-based products, a sweet nod to Peru’s legendary cocoa industry, poised to make its presence felt in Thailand’s vibrant market.
The upbeat rhythm of anniversary celebrations pulses through the venue, marking the 60th year of diplomatic camaraderie between Peru and Thailand. Peruvian Ambassador Cecilia Galarreta, with a proud smile, underscored the pavilion’s pivotal role in nurturing these bilateral bonds. “Our presence here marks our 11th year at Thaifex, and we are thrilled by the possibilities for growth and partnership it brings,” she noted, exuding a sense of hopeful anticipation.
As the tantalizing journey of Thaifex-Anuga Asia comes to a close today, the spotlight turns towards the promising horizon of the Thailand-Peru Free Trade Agreement (FTA). Having its roots way back in 2002, this potential agreement promises a vibrant sky full of trade opportunities when realized. The ambassador remains hopeful, buoying the spirit of collaboration with her optimistic projection of finalization by the end of the year. “Once the FTA is in action, we are going to open up a fantastic world of new trade avenues for both countries,” she emphasized with a visionary gleam in her eyes.
As the Peruvian pavilion bids adieu to this year’s edition, it leaves behind a captivating narrative woven with vibrant flavors and potential-packed commerce, setting a savory stage for an ever-expanding alliance between Thailand and Peru.
I’m so excited about the cultural exchange happening through food! It’s amazing how food can bring countries closer together.
Absolutely, but do you think food alone can drive real economic change between these countries?
I think it’s a starting point for deeper trade relations. Once trust and interest are established, broader trade in other sectors can follow.
This whole focus on food trading is overrated. How much impact can a bunch of snacks really have on economies?
The economic impact might be deeper than you think. Food trade can open doors to other sectors like agriculture and tourism.
Maybe, but isn’t agriculture already catered to domestically in these countries?
True, but introducing new products can diversify the market, leading to more economic opportunities.
The FTA sounds promising! But are we sure such agreements actually help small businesses in both countries?
FTAs can be a double-edged sword. Big companies often benefit more, but better regulation can support small businesses.
That’s true. I just hope both governments focus on fair implementation to truly benefit everyone.
The article makes it seem like all sunshine and rainbows, but what about the environmental impact of increased trade?
Environmental concerns are real, but tech advancements can reduce the carbon footprint in logistics.
The economic boost from these trade figures could be transformative for Perú, especially if focused on sustainable development.
Big numbers in trade! But how much of this is just optimistic PR and how much will really materialize?
I just visited the pavilion yesterday, and it was incredible to see such vibrant representations from Peru! Also, I loved the cacao samples.
I wish I could have been there! Did they have any other sample products apart from cocoa?
Yes, there were plenty of other samples like quinoa and specialty coffee. Highly recommended!
Why hasn’t this FTA been finalized already? It seems like an unnecessary delay with all the benefits it promises.
These things take time due to complex negotiations. Balancing each nation’s interests is crucial.
I hope they speed things up. The potential impact seems worth aligning interests quickly!
Peru’s focus on food at such events is genius! It plays to cultural strengths and introduces people to unique flavors.
The strategy to use food as a gateway for trade is smart but limited. Shouldn’t they focus equally on tech and services?
Happy to see positive relations between Thailand and Peru! Diplomatic relations matter so much in today’s political climate.
True, but real diplomacy is much more than just trade; it covers a variety of bilateral issues.
Absolutely, but it all starts somewhere and trade is an important aspect.
Food diplomacy may seem simple, but it reflects deep cultural connections and fosters understanding.
If the projected $8 billion in sales becomes a reality, it could spell an enormous boost for the Peruvian economy.
I wonder if these kinds of deals and trade fairs have any direct benefit on ordinary citizens? Or are they just for big business?
There’s potential for trickle-down effects, but it largely depends on government policies and initiatives.
It’s so enriching to see countries finding common ground over shared interests like food.