Vistar Media, the preeminent global provider of technology solutions for out-of-home (OOH) media, is thrilled to announce the grand opening of its new office in Bangkok, Thailand. This strategic expansion marks a significant milestone in Vistar’s commitment to Southeast Asia (SEA), a region that’s experiencing an exhilarating surge in digital out-of-home (DOOH) advertising. To lead this venture, Vistar is delighted to welcome Sharin Chawla, an accomplished digital marketing aficionado, as Director of Sales & Partnerships, Thailand.
“Launching our Bangkok office is another monumental step in our expansion across Southeast Asia, particularly in a vibrant market like Thailand,” stated Ben Baker, Managing Director for APAC at Vistar Media. “With Sharin’s expertise in the Thai market, we are perfectly positioned to accelerate the adoption of programmatic DOOH and deliver unmatched service and groundbreaking solutions to our clients.”
Chawla brings over 14 years of invaluable experience in digital marketing across Thailand, with a rich background in digital consulting, advertising, and strategic partnerships across sectors such as banking, finance, retail, real estate, and FMCG. His proven prowess in executing large-scale digital campaigns and an intimate understanding of the Thai adtech and martech landscapes make him the quintessential leader to drive Vistar’s vision of digital transformation in the market.
“I am ecstatic to join Vistar Media during such a crucial period for programmatic DOOH in Thailand,” expressed Sharin Chawla, Director of Sales & Partnerships, Thailand at Vistar Media. “The market is ripe for growth, and I am eager to help brands leverage Vistar’s state-of-the-art technology to craft impactful, data-driven programmatic OOH campaigns that strike a chord with both local and international audiences. Moreover, our solutions will be instrumental in fortifying brands’ omni-channel strategies, allowing them to diversify their messaging and seamlessly integrate their campaigns across multiple platforms.”
Chawla’s local expertise and presence will serve as a fundamental resource in advising regional and global brands on their DOOH advertising strategies, as they strive to connect with more consumers in Thailand. He will be supported by a formidable APAC team, as he collaborates closely with the Singapore and Australian offices to drive sustained campaign success across the region.
This strategic move will further cement Vistar’s standing in Thailand following their market entry in H2 2023. Emphasizing their continued investment in Southeast Asia, Vistar has announced new partnerships with Plan B Media, UpMedia, and more recently Q-Ads, thereby unlocking premium DOOH inventory for buyers. Vistar also boasts a robust presence across Singapore, Indonesia, Malaysia, the Philippines, Vietnam, mainland China, Taiwan, and Hong Kong.
As the local DOOH market continues to evolve, Vistar Media remains resolute in deepening its relationships with both supply and demand partners, empowering brands to reach unprecedented heights in digital out-of-home advertising. With Chawla at the helm, Vistar Media is well-poised to drive the next phase of growth in Thailand.
Great to see Vistar Media expanding in Thailand! DOOH growth in SEA is exciting.
Yeah, but do we really need more ads? Feels like they’re everywhere already.
Ads are inevitable. Might as well have dynamic and innovative ones.
Good point, Jane! Innovative ads can at least make them more tolerable.
I wonder how effective these programmatic DOOH ads really are? Do people even pay attention?
With data-driven ad placement, they’re probably more effective than you’d think.
Sharin Chawla sounds like the right guy for this role. His background is impressive.
True, but sometimes expertise alone isn’t enough. Cultural fit is just as important.
Digital marketing is evolving so fast. I hope this means more jobs in Thailand too.
It better! We need more high-skilled jobs not just more marketing gimmicks.
Fingers crossed! Sharin’s role will hopefully open up some opportunities.
I’m skeptical. How do we know Vistar won’t just monopolize the DOOH market?
Finally, some investment in SEA! Markets like Thailand deserve this kind of innovation.
But what about the smaller, local players? Will they get overshadowed?
If Vistar’s smart, they’ll collaborate. Partnerships benefit everyone.
Exciting times for digital ads. The omni-channel strategies sound promising.
I agree. Integrating across multiple platforms can give brands a bigger impact.
Good move for Vistar Media in a growing market like Thailand.
It’s good for business, sure, but how does this benefit everyday people?
Economic growth generally benefits everyone. More jobs, better infrastructure.
Not convinced. Digital ad clutter is already a problem. Why add more?
As long as ads are relevant and non-intrusive, it should be fine.
That’s a big ‘if’ though. Companies often prioritize profit over user experience.
Thailand is ripe for digital transformation. This could be huge!
Let’s hope so. It will depend on how well they execute their strategies.
I think this will help Thailand compete better in the global market.
Strategic partnerships with local companies like Plan B Media are key.
True! Local insight combined with global expertise can work wonders.
I feel like we’re just becoming pawns in a giant advertising game.
Seems like a good opportunity for brands to connect with more people.
Any expansion in SEA is a win in my book. Thailand has so much potential.
Agreed. Thailand can set an example for neighboring countries.
Will be interesting to see how this shakes up the adtech sector.
I hope they focus on quality and don’t just flood the market with ads.